When Claude Myron Bristol was a soldier in the First World War he endured a period in which he had no pay and couldn''t even afford cigarettes. He made up his mind that when he got back to civilian life he would become rich. For Bristol this was a decision, not a wish. Having made the decision he focused all his mental powers on achieving his goal. Bristol believed that every action (both his and those of others) helped him realize his objective, and he did indeed become rich. Bristol believed in the magic of believing, the difference between someone who constantly thinks the worst and seems to find it at every turn and one who expects the best of every situation and always seems to get it. When Bristol returned home he was offered a job with a small salary but he constantly kept before him a mental picture of wealth. In quiet moments he doodled dollar signs on pieces of paper on his desk. This definiteness of belief, he said, more than anything else paved the way for a highly successful career in investment banking and business. In 1948 he published The Magic of Believing, which became a prosperity classic.The Magic of Believing was written for ex-service men and women who would have to adjust to civilian life and try to prosper in it, but from the moment of publication it has been inspiring hundreds of thousands of readers from all walks of life. For nearly 70 years success-oriented readers have turned to the no-nonsense, time-tested motivational techniques described in The Magic of Believing to achieve their goals. In Claude M. Bristol’s The Magic of Believing Andrew Holmes distils the key themes and ideas of this classic into 52 bite-sized chunks, supported by examples from business, sport, history and human endeavour. Readers will discover how to:• Think big to be big;• Trump intimidation;• Harness the power of talismans;• Create a can-do culture;• Hold on to success.This book is an entertaining accompaniment to one of the most popular self-help books ever written, providing readers with all the tools they need to harness the power of the mind.