Research Paper (postgraduate) from the year 2018 in the subject Business economics - Company formation, Business Plans, grade: A, , course: Business Management, language: English, abstract: This paper aims to develop a business plan for a coffee and cake shop. The author creates a business structure, logo and conducts a PEST analysis, a joint SWOT analysis and a market research. The plan includes a brief description of the joint business structure and the choice of a business logo. After the PEST and SWOT anaylsis the business values are discussed, and a market research and analysis is carried out. 7s Joint is a coffee and cake shop in Melbourne, catering to the city's coffee aficionados, those looking to escape daily life hassles, and individuals seeking a place to read, meet friends, and enjoy a delicious cup of coffee. Located in a charming graffiti-spattered laneway, 7s Joint offers a unique atmosphere with its dumpster-chic decor. It's not just a coffee shop; it's a complete precinct dedicated to providing the best coffee and cakes. The source of the coffee from green bean traders, micro-roasters, and country of origin specialists, is supposed to ensure a rich and original flavor.