The Business of Greening, first published in 2000, debates the relationship between business and greening, and the future form this relationship could take. The book gives voice to industrial actors - employees, employers, managers, technical specialists, regulators - in the context of their organizations, within industrial sectors or as part of wider institution regimes. The business of greening is taken as socially constructed, shaped through tensions and competing interests. It produces outcomes that are sometimes unexpected, sometimes hopeful. These outcomes are explored by examining a range of workers, including estate agents, bankers, bakers, printers, regulators, in small and large corporations.
Contributors write from a wide range of different social sciences including sociology, geography, organizational science and psychology. This title will be of particular interest to students and researchers of environmental and business studies, and to those who shape environmental policy in government and industry.