Black On Madison Avenue

de Mark S. Robinson 

eBook
Bertrand.pt - Black On Madison Avenue
idioma: Inglês
Editor: Distributed By Ingram Spark
Edição: julho de 2023
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26,49€
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"Black on Madison Avenue" tells the shocking truth about one of the most un-diverse white-collar professions in America. 


"Black on Madison Avenue" tells the explosive stories that Madison Avenue doesn''t want you to read. 


"Black on Madison Avenue" reveals the incredible experiences of a Black man who has spent 40+ years on Madison Avenue at some of the advertising industry''s most prestigious agencies and gives readers a rare glimpse of what it''s like to be one of the very, very few Black professionals in the advertising agency business.  


Advertising decides what America wants. And yet, for an industry that professes to be the vanguard of creativity, popular culture and forward thinking, advertising is one of the most un-diverse white-collar professions in America. Surprisingly, despite all of its public gestures of "wokeness", Madison Avenue would like to keep it that way.


"Black on Madison Avenue" explains how - and why - the author landed on Madison Avenue, and shares some of his incredible adventures over the past 40+ years. Yes, adventures. Have you ever gotten into a shouting match with a Venezuelan Army general in the middle of a military coup? He has. He kidnapped advertising legend Jim Jordan, insulted high-ranking Chinese government officials at a formal dinner and launched the first multicultural marketing holding company.


Mark Robinson was the co-founder of Spike/DDB, along with filmmaker Spike Lee and has stories no one else could tell. Robinson''s stories include Bill Cosby, Mike Tyson, Vanessa Williams, Usher, Oprah, Zsa Zsa Gabor, James Brown and Notorious B.I.G. 


"I have given my entire adult professional life to this business. Advertising is not just what I do. It is a part of who I am. I am Black on Madison Avenue." 

Black On Madison Avenue
de Mark S. Robinson 
ISBN:
9781736621554
Ano de edição:
07-2023
Editor:
Distributed By Ingram Spark
Idioma:
Inglês
Páginas:
252
Tipo de Produto:
eBook
Formato:
ePUB para ADE i
Classificação Temática:
EAN:
9781736621554
Acessibilidade:
Ver caracteristicas de acessibilidade indicadas pelo editor
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