This book proposes a radically different anthropological approach to the development and dissemination of mobile health (mHealth), a rapidly growing sector in healthcare. An Anthropological Approach to mHealth is based on ten 16-month ethnographies in settings across Asia, Africa, Europe and Latin America that showed how conventional health apps may be irrelevant particularly for older people. Instead, the studies found that many people use their mobile and smartphones for health purposes to a surprising extent. They take the communicative apps they have become comfortable with, such as LINE, WeChat and WhatsApp, and are highly creative in turning them into their own health apps. These are the practices from which this book seeks to learn, in what we call a ‘smart-from-below’ approach.
This body of research also provided many additional insights, including the consequences of googling for health information, the role of the smartphone in specific settings such as an oncology clinic in Chile or tele-psychotherapy in Uganda, and the lessons learnt during Covid-19 around the problems in self-tracking. Overall, the authors show how an anthropological approach situated in the observation of everyday life can be the foundation for an alternative but highly promising perspective on the future of mHealth.