Essay from the year 2017 in the subject Business economics - Miscellaneous, , language: English, abstract: The success of any business or company depends on the success of its marketing strategy. It is important to note that most business aspects rely on successful marketing strategy. Marketing in understandable terms is the offering of right products at the right place and at the right time. The management operatives and specialist affirm on the use of the 4P's as a marketing mix analysis tool. This report similarly examines the marketing environment of Aldi Company in Australia. Additionally, the paper is separated into four sections. The first section considers the company's brief history. The second section examines the company s both internal and external marketing environment using the PESTEL analysis tool. The third section gives recommendations and analysis of the company s target market, product description as well as an analysis of the company s marketing mix and finally the conclusion.