Getting organic traffic from Google should always be your aim. High quality targeted traffic from Google will provide you with the best results. Every website owner wants traffic from Google, but they don’t do what is required to make their website more Google friendly.If your website and its content are not optimized for Google then you have very little chance of ranking on the first page of the search results for keywords related to your niche. You are leaving a lot of potential leads and sales on the table.