Welcome to this edition of the Real Fast Results podcast! John Kremer is today’s special guest. Essentially, he’s an expert on book publishing and marketing. In fact, he’s the author of what some people would consider the bible of the book marketing industry, which is 1001 Ways to Market Your Books. He’s also the primary lead instructor for the course, 1001 Ways Masterclass.John has helped a lot of people to be successful. Stephen Covey, who wrote 7 Habits of Highly Effective People, is just one example. Stephen actually said that Kremer was instrumental to this book becoming one of the most influential business books of the 20th century. Jack Canfield and Mark Victor Hansen are also big fans of John’s work. As a matter of fact, Jack actually said that if you wanted to sell 600,000,000 books like they had, with the Chicken Soup for the Soul series, you should read and use John’s book.Promise: How to Become an Expert in Your TopicWe are going to show people how to become experts in their topic and promote that expertise over and over again. We are going to do this by showing how to develop a very simple technique. I call it my "5 Way Technique." Simply, you come up with five ways to do something, to be something. Five recommended blah, blah, blahs. Something like that. It’s really easy, and you can do this in a couple of minutes. It doesn’t matter what kind of book you have written. You can come up with something quickly.