Designing Matrix Organizations That Actually Work
How Ibm, Proctor & Gamble And Others Design For Success
Sobre o livro
Companies know that if they have multiple product lines, do business in multiple countries, and serve many customer segments through various channels, there is no way they can avoid some kind of a matrix structure and the question most are asking is 'How do we learn how to operate the matrix?' This book shows how to make a matrix work effectively.