How To Use Psychology And Behavioral Science To Create An Experience That Sings
de Clinehens Jennifer L Clinehens
Sobre o livro
What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer behavior can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random. In Choice Hacking, you'll learn to use psychology and behavioral science to create unforgettable experiences.