Connecting Strategy, Relationships And Learning
de F.Robert Dwyer, John F. Tanner e Jim Dwyer
Sobre o livro
Introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management. This text is suitable for undergraduate Business Marketing courses to students who want to succeed in business to business marketing. It shows students how to make profitable and quality business marketing decisions.
Detalhes do produto
Detalhes do Produto
Livros > Livros em Inglês > Gestão > Marketing