Value Of Events

 

Bertrand.pt - Value Of Events
eBook
idioma: Inglês
Editor: TAYLOR AND FRANCIS
46,49€
Disponibilidade Imediata
EBOOK PARA ADOBE DIGITAL EDITIONS (ADE)

The Value of Events fills an important niche in the literature on events, being the first book to comprehensively deal with the subject of value creation and measurement, as opposed to impact assessment and programme evaluation.a Value creation and measurement is often done routinely from specific perspectives such as tourism, event management, corporate marketing, or customer satisfaction. However, there exist a number of discourses on value and evaluation that have not yet received adequate attention, including the justification of governmental intervention and the costs and benefits of hosting major events.a This edited book, written by an international group of academics with expertise in the relevant fields of events, tourism, sport and culture, offers new insight into events and their relationship to sustainability, social responsibility, cultural and social value. Fostering debate in the context of conceptual thinking, philosophising, multiple stakeholder perspectives and interdisciplinary approaches, it challenges the events industry, students, policy-makers and strategists with new perspectives on value, with implications for impact forecasting and assessment.a This is a book for all students pursuing degrees in fields where planned events are important topics, while being of great interest to researchers, policy-makers, evaluators and organisers/managers of planned events. Within a subject in need of further attention, The Value of Events offers the most comprehensive overview of event value to date.

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eBook
Value Of Events
ISBN: 9781317193234 Editor: TAYLOR AND FRANCIS Idioma: Inglês Páginas: 202 Tipo de Produto: eBook Coleção: Routledge Advances In Event Research Series Formato: ePUB i Classificação Temática: eBooks  >  eBooks em Inglês  >  Gestão  >  Hotelaria e Turismo
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