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Stop Random Acts Of Marketing

Stop Random Acts Of Marketing (eBook)

Deliberate & Practical Growth Strategies For Mid-Market Ceos

de Karen Hayward 

idioma: Inglês
Editor: Lioncrest Publishing
Edição ou reimpressão: dezembro de 2019
16,68€
Disponibilidade Imediata
Ebook para ADE

Many mid-market companies in today's digital era lack a comprehensive growth plan. They launch sales initiatives that are reactive and ineffective, not supported by solid marketing plans, lack KPIs, and are frustrated by the lack of ROI on monies spent. Without a systematic roadmap, you can't take your business where it needs to go. Karen Hayward worked in the trenches with Fortune 1000 companies for twenty years. As a consultant, she's used the knowledge gained through experience to help mid-market CEOs see the bigger picture and develop in-house marketing and sales strategies based on the voice of the customer and real market insight. In Stop Random Acts of Marketing, she provides you with the necessary tools for prioritizing, optimizing, and initiating a clear plan for sustainable growth. It's time to stop undervaluing your marketing, delegating your growth strategy to outside agencies or your most junior marketing resource, and relying on sales to understand your customers. It's time to re-architect your company with a new methodology for success.

Stop Random Acts Of Marketing
Deliberate & Practical Growth Strategies For Mid-Market Ceos
de Karen Hayward 
ISBN: 9781544502540 Ano de edição ou reimpressão: 12-2019 Editor: Lioncrest Publishing Idioma: Inglês Tipo de Produto: eBook Formato: ePUB i Classificação Temática: eBooks  >  eBooks em Inglês  >  Outros

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