Bertrand.pt - Social Media Strategy

Social Media Strategy (eBook)

Marketing, Advertising, And Public Relations In The Consumer Revolution

de Keith A. Quesenberry 

idioma: Inglês
Editor: Rowman & Littlefield Publishers
Edição ou reimpressão: julho de 2018
41,14€
Disponibilidade Imediata
Ebook para ADE

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; it is about adjusting methods to affect change, support traditional efforts, and leverage consumer influence for the good of the brand whether it's a small business, large corporation or non-profit organization. Its real world examples and statistics make it a highly accessible text for students.

This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach in tact with additions that take a more integrated look at social media strategy. It features a new chapter on law, ethics and etiquette, and updates on key topics such as social media careers, personal branding, storytelling, paid social media, messaging apps, live video, influencer marketing, B2B social selling, and all major social media platforms.
Enhanced pedagogical features include:

  • social media calendars, metrics, and budgets;
  • chapter checklists to keep statistics updated;
  • expanded chapter previews;
  • new case studies and a 200-word glossary; and
  • updated online tools and resources.

Social Media Strategy
Marketing, Advertising, And Public Relations In The Consumer Revolution
ISBN: 9781538101360 Ano de edição ou reimpressão: Editor: Rowman & Littlefield Publishers Idioma: Inglês Tipo de Produto: eBook Formato: ePUB i Classificação Temática: eBooks  >  eBooks em Inglês  >  Gestão  >  Comércio

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O QUE É O CHECKOUT EXPRESSO?


O ‘Checkout Expresso’ utiliza os seus dados habituais (morada e/ou forma de envio, meio de pagamento e dados de faturação) para que a sua compra seja muito mais rápida. Assim, não tem de os indicar de cada vez que fizer uma compra. Em qualquer altura, pode atualizar estes dados na sua ‘Área de Cliente’.

Para que lhe sobre mais tempo para as suas leituras.