Bertrand.pt - Smart Business

Smart Business (eBook)

What Alibaba'S Success Reveals About The Future Of Strategy

de Ming Zeng 

idioma: Inglês
Editor: Harvard Business Review Press
Edição ou reimpressão: agosto de 2018
27,71€
Pré-lançamento - envio a partir de 14-08-2018
Ebook para ADE

Executives already know that the classic approach to strategy--analyze, plan, execute--is losing relevance as the business landscape becomes more interconnected and automated. But they don't yet know what replaces the traditional strategy toolkit. Some executives even think that strategy is dead.

According to Ming Zeng, the Chief Strategy Officer of the Alibaba Group, strategy is decidedly not dead, but it is radically changed. He has spent over a decade observing how companies in the Alibaba Group and the firms it does business with are becoming "smarter," through interconnected networks that facilitate hundreds of thousands of simultaneous interactions every second and the algorithms that learn from all those interactions to automatically and continually improve the decisions and actions companies take on behalf of serving their customers. Zeng explains how strategy is fundamentally redefined--bearing little resemblance to the principles, practices, and frameworks he learned as a PhD student and then taught as a professor in academic institutions around the world--when companies are "smart."

Revealing the revolutionary practices that he and his team have adopted at Alibaba to leverage these technological trends,Smart Business provides the new toolkit for formulating and executing strategy. Informed by the cutting-edge practices of Alibaba and other companies around the world, this book builds on the author's previous academic research to put Alibaba's strategies and approaches into a broader context that applies to all businesses, not just internet companies or startups. The result is a book that describes a radical new approach to strategy and shows how companies everywhere can apply it.

Smart Business
What Alibaba'S Success Reveals About The Future Of Strategy
de Ming Zeng 
ISBN: 9781633693302 Ano de edição ou reimpressão: Editor: Harvard Business Review Press Idioma: Inglês Tipo de Produto: eBook Formato: ePUB i Classificação Temática: eBooks  >  eBooks em Inglês  >  Gestão  >  Organizações de Empresas

Sugestões

Building Leadership Character
29,45€
SAGE PUBLICATIONS
Building Leadership Character
29,45€
SAGE PUBLICATIONS
X
O QUE É O CHECKOUT EXPRESSO?


O ‘Checkout Expresso’ utiliza os seus dados habituais (morada e/ou forma de envio, meio de pagamento e dados de faturação) para que a sua compra seja muito mais rápida. Assim, não tem de os indicar de cada vez que fizer uma compra. Em qualquer altura, pode atualizar estes dados na sua ‘Área de Cliente’.

Para que lhe sobre mais tempo para as suas leituras.