Bertrand.pt - Reinvent Your Business Model

Reinvent Your Business Model (eBook)

How To Seize The White Space For Transformative Growth

de Mark W. Johnson 

idioma: Inglês
Editor: Harvard Business Review Press
Edição ou reimpressão: junho de 2018
Formatos Disponíveis:
30,31€
Pré-lançamento - envio a partir de 19-06-2018
Ebook para ADE

Business model innovation is the key to unlocking transformational growth--but few executives know how to apply it to their businesses. InReinvent Your Business Model, Mark Johnson reveals the playbook.

Johnson lays out an eminently practical framework identifying the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to achieve transformational growth by:

  • Fulfilling unmet customer needs in their current markets
  • Serving entirely new customers and creating new markets
  • Responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries

He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown.

Business model innovators have reshaped entire sectors--including retail, aviation, and media--and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth.

Johnson has also added a new chapter on digital transformation, which presents a framework for digital business models and four new case studies.

Reinvent Your Business Model
How To Seize The White Space For Transformative Growth
ISBN: 9781633696471 Ano de edição ou reimpressão: Editor: Harvard Business Review Press Idioma: Inglês Tipo de Produto: eBook Formato: ePUB i Classificação Temática: eBooks  >  eBooks em Inglês  >  Gestão  >  Gestão e Organização

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