imagem não disponível
Press Start

Press Start (eBook)

Using Gamification To Power-Up Your Marketing

de Meer Albert Van Der Meer e Griffin Daniel Griffin 

idioma: Inglês
Editor: BLOOMSBURY PUBLISHING
Edição ou reimpressão: novembro de 2019
19,42€
Pré-lançamento - envio a partir de 28-11-2019
Ebook para ADE

Do you know someone obsessed with a mobile game like Candy Crush? Have you ever felt a rush when you completed a task and perhaps another when you crossed it off your to-do list? Or maybe you have that one running-obsessed friend who has to log everything on their fitness app?The fact is, these obsessions and 'highs' affect all of us, and they can be powerful drivers in terms of how we behave. In an increasingly commoditized world, marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking the motivational elements of games (like challenges, achievements and teams) and applying them intelligently in real-life situations to improve engagement and performance. With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide - especially as there have been so many high-profile failures.Written specifically for marketing professionals, Press Start explores the benefits and uses of gamification, and ties together motivational psychology and case studies with popular game mechanics and design principles. More importantly, the book will provide readers with a step-by-step guide for successfully designing their own marketing gamification solutions.

Press Start
Using Gamification To Power-Up Your Marketing
de Meer Albert Van Der Meer e Griffin Daniel Griffin 
ISBN: 9781472970480 Ano de edição ou reimpressão: 11-2019 Editor: BLOOMSBURY PUBLISHING Idioma: Inglês Páginas: 288 Tipo de Produto: eBook Formato: PDF i Classificação Temática: eBooks  >  eBooks em Inglês  >  Gestão  >  Gestão e Organização

Sugestões

Dare To Inspire
11,99€
(eBook)
Hachette Books
Queering Of Corporate America
35,14€
Beacon Press
X
O QUE É O CHECKOUT EXPRESSO?


O ‘Checkout Expresso’ utiliza os seus dados habituais (morada e/ou forma de envio, meio de pagamento e dados de faturação) para que a sua compra seja muito mais rápida. Assim, não tem de os indicar de cada vez que fizer uma compra. Em qualquer altura, pode atualizar estes dados na sua ‘Área de Cliente’.

Para que lhe sobre mais tempo para as suas leituras.