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May We Suggest (eBook)

Restaurant Menus And The Art Of Persuasion

de Alison Pearlman 

idioma: Inglês
Editor: AGATE PUBLISHING
Edição ou reimpressão: outubro de 2018
13,86€
Disponibilidade Imediata
Ebook para ADE

Weve all ordered from a restaurant menu. But have you ever wondered to what extent the menu is ordering you? In this fascinating new book, art historian and gastronome Alison Pearlman takes a critical look at the design of physical restaurant menus—their content, size, scope, material, and more—to explore how they influence (or not) our dining experiences and choices.

After years of collecting menus and studying their cultural significance through the lens of art history, Pearlman realized they were also profoundly important sales tools, affecting everything from a restaurants operations and profits to a diners expectations and behavior.

There was just one problem: she wasnt exactly convinced that any menu had ever swayed her own choices. So she set off on a mission to understand if, how, and when menus work in appealing to us diners, visiting and meticulously documenting more than 60 restaurants of all stripes in the greater Los Angeles area.

InMay We Suggest, Pearlman applies her background in art to her love of cuisine by combining her own dining experiences with research from a broad range of disciplines, from experience design to behavioral economics. What emerges is a captivating, thought-provoking study of one of the most often read but rarely analyzed narrative works around: the humble menu.

May We Suggest
Restaurant Menus And The Art Of Persuasion
ISBN: 9781572848221 Ano de edição ou reimpressão: Editor: AGATE PUBLISHING Idioma: Inglês Tipo de Produto: eBook Formato: ePUB i Classificação Temática: eBooks  >  eBooks em Inglês  >  Ciências Soc. e Humanas  >  Sociologia

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O QUE É O CHECKOUT EXPRESSO?


O ‘Checkout Expresso’ utiliza os seus dados habituais (morada e/ou forma de envio, meio de pagamento e dados de faturação) para que a sua compra seja muito mais rápida. Assim, não tem de os indicar de cada vez que fizer uma compra. Em qualquer altura, pode atualizar estes dados na sua ‘Área de Cliente’.

Para que lhe sobre mais tempo para as suas leituras.