Marketing Strategy

Overcome Common Pitfalls And Create Effective Marketing

de Jenna Tiffany 

Bertrand.pt - Marketing Strategy
eBook
idioma: Inglês
Editor: KOGAN PAGE LTD
Edição: maio de 2021
10%
43,71€
Poupe 4,37€ (10%) Cartão Leitor Bertrand
Disponibilidade Imediata
EBOOK PARA ADOBE DIGITAL EDITIONS (ADE)

WINNER: The BookFest Spring Book Awards 2022 - Marketing categoryWINNER: Business Book Awards 2022 - Sales & Marketing categoryTasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany.Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and - crucially - how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization's long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them.Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader's understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.

Marketing Strategy
Overcome Common Pitfalls And Create Effective Marketing
ISBN:
9781789667424
Ano de edição:
05-2021
Editor:
KOGAN PAGE LTD
Idioma:
Inglês
Páginas:
320
Tipo de Produto:
eBook
Formato:
ePUB i
Classificação Temática:
X
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