Bertrand.pt - Marketing Management Essentials You Always Wanted To Know

Marketing Management Essentials You Always Wanted To Know (eBook)

 

idioma: Inglês
Editor: Vibrant Publishers
Edição ou reimpressão: julho de 2018
7,79€
Disponibilidade Imediata
Ebook para ADE

  • Marketing Management concepts explained in a simplified way
  • Tools that can help you navigate yourrole as a marketing manager
  • How to use marketing tomanage customer relationships
  • Understand therelationship between strategy and marketing

 

Marketing Management Essentials You Always Wanted To Knowguides new marketing managers and leaders with building blocks of marketing management. You will learn how to define marketing management and how it affects different levels of an organization. You will understand the main functions of a marketing manager so that you can incorporate those functions into your new role. You are given tools to assist you with some of the more challenging aspects of marketing management such asSWOT analysis, measuring customer satisfaction,and developing a marketing plan. Understanding the relationship between strategy and marketing and applying it to decision making is a vital skill that you will learn about that is vital to today’s marketing manager. After you have learned about managing marketing internally to your organization, you will begin to learn how to manage your external customers and gain their business. These timeless elements of marketing management will provide you the fundamentals with a 21st century point of view.

Marketing Management Essentials You Always Wanted To Know gives you a look into the world of marketing and some of its key elements. When you have completed reading this book you should be able to:

  • Define marketing management in an organization, understand its functions and elements
  • Know thebusiness responsibilities of a marketing manager and marketing department
  • Describetools that can help you navigate your role as a marketing manager
  • Understand therelationship between strategy and marketing
  • Know how to usemarketing to manage customer relationships

This Self-Learning Management Series intends to give a jump start to working professionals, whose job roles demand to have the knowledge imparted in a B-school but haven’t got a chance to visit one. This series is designed to address every aspect of business fromHR to Finance to Marketing to Operations, be it any industry. Each book includesbasic fundamentals, important concepts, standardand well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret.

Marketing Management Essentials You Always Wanted To Know
ISBN: 9781949395051 Ano de edição ou reimpressão: Editor: Vibrant Publishers Idioma: Inglês Tipo de Produto: eBook Formato: ePUB i Classificação Temática: eBooks  >  eBooks em Inglês  >  Gestão  >  Marketing

Sugestões

Marketing Manipulation
30,32€
WORLD SCIENTIFIC PUBLISHING COMPANY
Virtual World And Marketing
105,15€

de None  

CAMBRIDGE SCHOLARS PUBLISHING
X
O QUE É O CHECKOUT EXPRESSO?


O ‘Checkout Expresso’ utiliza os seus dados habituais (morada e/ou forma de envio, meio de pagamento e dados de faturação) para que a sua compra seja muito mais rápida. Assim, não tem de os indicar de cada vez que fizer uma compra. Em qualquer altura, pode atualizar estes dados na sua ‘Área de Cliente’.

Para que lhe sobre mais tempo para as suas leituras.