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Fashion Buying

Fashion Buying (eBook)

From Trend Forecasting To Shop Floor

de Koumbis Dimitri Koumbis e Shaw David Shaw 

idioma: Inglês
Edição ou reimpressão: agosto de 2020
Pré-lançamento - envio a partir de 06-08-2020
Ebook para ADE

Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying.Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.

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Fashion Buying
From Trend Forecasting To Shop Floor
de Koumbis Dimitri Koumbis e Shaw David Shaw 
ISBN: 9781474252942 Ano de edição ou reimpressão: 08-2020 Editor: BLOOMSBURY PUBLISHING Idioma: Inglês Páginas: 176 Tipo de Produto: eBook Coleção: Basics Fashion Management Formato: ePUB i Classificação Temática: eBooks  >  eBooks em Inglês  >  Vida Prática  >  Moda e Vestuário


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O ‘Checkout Expresso’ utiliza os seus dados habituais (morada e/ou forma de envio, meio de pagamento e dados de faturação) para que a sua compra seja muito mais rápida. Assim, não tem de os indicar de cada vez que fizer uma compra. Em qualquer altura, pode atualizar estes dados na sua ‘Área de Cliente’.

Para que lhe sobre mais tempo para as suas leituras.