Bertrand.pt - Dynamic Growth Of Chinese Firms In The Global Market

Dynamic Growth Of Chinese Firms In The Global Market (eBook)

Challenges, Strategies And Implications

de Kineta Hung e David K. Tse 

idioma: Inglês
Editor: CAMBRIDGE UNIVERSITY PRESS
Edição ou reimpressão: fevereiro de 2020
28,49€
22,79€
Disponibilidade Imediata
Ebook para ADE

How have Chinese multinationals benefited from China's economic boom to enable their international expansion? This book is based on many years of original research tracing the emergence, growth and future of Chinese firms in the world economy. The authors seek to provide new perspectives and insights for business executives and graduate students through a comprehensive study of how China's firms globalize and operate, and the implications of this for economic success. Based on detailed case studies and summative examples of successful Chinese firms, Tse and Hung point out their strengths (e.g. making innovations affordable to many developing nations), their weaknesses (products made in China are not highly regarded) and their mistakes (being insensitive to host economy needs and at times corruptive acts). They argue that the world economy would benefit from engaging with Chinese and other emerging economy firms to learn from the strategies they employ to achieve their global reach.

Dynamic Growth Of Chinese Firms In The Global Market
Challenges, Strategies And Implications
de Kineta Hung e David K. Tse 
ISBN: 9781108850667 Ano de edição ou reimpressão: 02-2020 Editor: CAMBRIDGE UNIVERSITY PRESS Idioma: Inglês Tipo de Produto: eBook Formato: ePUB i Classificação Temática: eBooks  >  eBooks em Inglês  >  Guias e Roteiros  >  Ásia, Pacífico e Oceânia

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