Bertrand.pt - Driving Digital Strategy

Driving Digital Strategy (eBook)

A Guide To Reimagining Your Business

de Sunil Gupta 

idioma: Inglês
Editor: Harvard Business Review Press
Edição ou reimpressão: julho de 2018
27,71€
Pré-lançamento - envio a partir de 24-07-2018
Ebook para ADE

Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation.

Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization.

The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.

Driving Digital Strategy
A Guide To Reimagining Your Business
ISBN: 9781633692695 Ano de edição ou reimpressão: Editor: Harvard Business Review Press Idioma: Inglês Tipo de Produto: eBook Formato: PDF i Classificação Temática: eBooks  >  eBooks em Inglês  >  Gestão  >  Gestão e Organização

Sugestões

Management And Business Research
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SAGE PUBLICATIONS
Management And Business Research
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SAGE PUBLICATIONS
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