Bertrand.pt - Content Analysis

Content Analysis (eBook)

An Introduction To Its Methodology

de Klaus Krippendorff 

idioma: Inglês
Editor: SAGE PUBLICATIONS
Edição ou reimpressão: maio de 2018
77,96€
Disponibilidade Imediata
Ebook para ADE

What matters in people’s social lives? What motivates and inspires our society? How do we enact what we know?

Since the first edition published in 1980,Content Analysis has helped shape and define the field. In the highly anticipated Fourth Edition,award-winning scholar and author Klaus Krippendorff introduces you to the most current method of analyzing the textual fabric of contemporary society. Students and scholars will learn to treat data not as physical events but as communications that are created and disseminated to be seen, read, interpreted, enacted, and reflected upon according to the meanings they have for their recipients. Interpreting communications as texts in the contexts of their social uses distinguishes content analysis from other empirical methods of inquiry.

Organized into three parts, Content Analysis first examines the conceptual aspects of content analysis, then discusses components such as unitizing and sampling, and concludes by showing readers how to trace the analytical paths and apply evaluative techniques. TheFourth Edition has been completely revised to offer you the most current techniques and research on content analysis, including new information on reliability and social media. You will also gain practical advice and experience for teaching academic and commercial researchers how to conduct content analysis. 

 

Content Analysis
An Introduction To Its Methodology
ISBN: 9781506395647 Ano de edição ou reimpressão: Editor: SAGE PUBLICATIONS Idioma: Inglês Tipo de Produto: eBook Formato: ePUB i Classificação Temática: eBooks  >  eBooks em Inglês  >  Ciências Soc. e Humanas  >  Comunicação e Jornalismo

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