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Consumer Culture Theory

Consumer Culture Theory (eBook)

 

idioma: Inglês
Editor: SAGE PUBLICATIONS
Edição ou reimpressão: junho de 2018
32,05€
Pré-lançamento - envio a partir de 30-06-2018
Ebook para ADE

Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being.

A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies.

 

The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace.

 
The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendal Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organisation and the Corporatization of Education.

 

The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.

Consumer Culture Theory
ISBN: 9781526452139 Ano de edição ou reimpressão: Editor: SAGE PUBLICATIONS Idioma: Inglês Tipo de Produto: eBook Formato: PDF i Classificação Temática: eBooks  >  eBooks em Inglês  >  Gestão  >  Marketing

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Social Media Marketing
33,78€
SAGE PUBLICATIONS
Social Media Marketing
33,78€
SAGE PUBLICATIONS
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