Bertrand.pt - Can Business Save The Earth?

Can Business Save The Earth? (eBook)

Innovating Our Way To Sustainability

de Aaron Chatterji e Michael Lenox 

idioma: Inglês
Editor: Stanford University Press
Edição ou reimpressão: maio de 2018
25,94€
Pré-lançamento - envio a partir de 22-05-2018
Ebook para ADE

Increasingly, business leaders are tasked with developing new products, services, and business models that minimize environmental impact while driving economic growth. It's a tall orderand a call that is only getting louder.

InCan Business Save the Earth?, Michael Lenox and Aaron Chatterji explain just how the private sector can help. Many believe that markets will inevitably demand sustainable practices and force them to emerge. But Lenox and Chatterji see it differently. Based on more than a decade of research and work with companies, they argue that a bright green future is only possible with dramatic innovation acrossmultiple sectors at the same time.

To achieve this, a broader ecosystem of playersincluding inventors, executives, customers, investors, activists, and governmentsall must play a role. The book outlines how and the extent to which each group can serve as a driver of green growth. Then, Lenox and Chatterji identify where economic incentives currently exist, or could exist with institutional change, and ultimately address the larger question of how far well-coordinated efforts can take us in addressing the current environmental crisis.

Can Business Save The Earth?
Innovating Our Way To Sustainability
de Aaron Chatterji e Michael Lenox 
ISBN: 9781503606197 Ano de edição ou reimpressão: Editor: Stanford University Press Idioma: Inglês Tipo de Produto: eBook Formato: ePUB i Classificação Temática: eBooks  >  eBooks em Inglês  >  Política  >  Política em Geral

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