"This book adds a significant dimension to the current emphasis on Total Quality Management by emphasizing both the need and the means for bringing about cultural change that will ensure positive bottom line results."--George Morrisey, author of Creating Your Future: Personal Strategic Planning for Professionals"Joe Batten has done it again. His nine steps for a Total Quality Culture are right on target."--Christopher Hegarty, author of How to Manage Your Boss and How to Jumpstart Your Brain"Joe Batten is my mentor. I experienced the great contents of Building a Total Quality Culture every day. It is an excellent book! I guarantee it."--Arthur Bauer, President, American Media Incorporated