Becoming A Privacy-Centric Marketing Organization
de Michael Loban, Kent Oldham e Alex Yastrebenetsky
Sobre o livro
As marketing, analytics, legal, and IT professionals at enterprise organizations know, the new privacy-centric reality is here. Consumer expectations and government regulations for the collection and management of user data have shifted dramatically, forcing companies to adapt their data collection and governance strategies.
In the second book of the bestsellingCrawl, Walk, Run series, privacy-centric digital marketing leadersLucas Long,Michael Loban,Alex Yastrebenetsky, andKent Oldham present a sustainable framework for respecting consumer privacy while pushing your company to new heights. Because it's not enough to be legally compliant, you'll learn how to renovate your data approach with a formula for creating stronger customer relationships.Crawl, Walk, Runis a must-read for anyone ready to build a durable, long-term marketing data strategy and prepare for the privacy-centered present and future.