A Practical Introduction To Mixed Methods For Business And Management (eBook)
Sobre o livro
Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.
The book introduces mixed methods research, a methodological approach popular in business and management that combines and integrates different sources of data and methods of analysis. It explains the theoretical issues and debates associated with combining methods, and outlines the types of research questions that mixed methods are best suited to answering.
The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.
Suitable for business and management students and researchers undertaking their own mixed methods research.