Bertrand.pt - 101 Things I Learned(R) In Advertising School

101 Things I Learned(R) In Advertising School (eBook)

de Tracy Arrington e Matthew Frederick 

idioma: Inglês
Editor: Crown/Archetype
Edição ou reimpressão: abril de 2018
19,84€
Disponibilidade Imediata
Ebook para ADE

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.

101 Things I Learned(R) In Advertising School
de Tracy Arrington e Matthew Frederick 
ISBN: 9780451496720 Ano de edição ou reimpressão: Editor: Crown/Archetype Idioma: Inglês Páginas: 216 Tipo de Produto: eBook Coleção: 101 Things I Learned Formato: ePUB i Classificação Temática: eBooks  >  eBooks em Inglês  >  Gestão  >  Publicidade

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